WHY INTERIOR DESIGN MATTERS
When it comes to short-term rentals (STRs), first impressions are everything. In a market where photos and online listings are the primary tools to attract guests, the design and aesthetic of your property can make or break your success. Interior design is more than just making a space look nice; it directly impacts your bottom line by increasing bookings, improving guest experiences, and allowing you to charge higher rates. Here’s a closer look at why investing in good design is crucial for short-term rental owners and how it can lead to measurable benefits.
1. Photos Drive Bookings
The vast majority of guests choose STRs based on photos, which means that eye-catching interiors are essential for getting noticed. Professional, thoughtful design draws attention and helps your property stand out in a sea of listings. A well-designed space can:
Increase Click-Through Rates: Properties that look cohesive, stylish, and unique tend to get more clicks. More eyes on your listing mean more booking inquiries.
Boost Conversion Rates: Once guests click on your listing, they are more likely to book if the space feels welcoming and carefully curated.
2. Enhance The Guest Experience
Design is more than decor—it’s about creating a memorable experience. Thoughtful interiors can lead to more positive reviews, which directly impacts your ranking and visibility on platforms. Here’s how interior design enhances the guest experience:
Comfort and Functionality: Quality furniture and practical layouts can elevate the comfort level of your rental, making guests feel truly at home.
Cohesive Aesthetic: A consistent style and color scheme help create a polished look that resonates with guests and gives a feeling of intentionality.
Photo-Worthy Moments: A unique space with charming details encourages guests to snap photos, which they may share on social media. This is free advertising and can be a great way to attract new guests.
3. Increase Your Earnings
Good design doesn’t just create a beautiful space—it creates value. Here’s how a well-designed rental can help you increase your earnings:
Premium Pricing: Properties with top-notch design and high-end finishes can command premium rates. Guests often view these spaces as more luxurious and exclusive, and they’re willing to pay for that experience.
Higher Occupancy Rates: If your property is appealing, guests are more likely to book it over other options. An attractive rental is more likely to maintain a high occupancy rate even during slower seasons.
4. Tips & Tricks
To make your space more attractive to guests, consider the following tips:
Invest in Quality Basics: Comfortable bedding, a well-equipped kitchen, and cozy furniture can go a long way.
Highlight Local Flair: Guests love rentals that feel unique to their destination. Incorporate local art, colors, or textures that reflect the location’s culture.
Create Designated Spaces: Guests appreciate defined areas for relaxing, working, or dining. Even in small spaces, clear delineation of areas adds functionality and appeal.
Add Personal Touches: Unique decor pieces or small extras like a welcome basket show that you care about your guests’ experience.
5. INTERIOR DESIGN ROI
If you’re new to interior design, hiring a professional may seem like an unnecessary expense. However, a professional will help create a more functional, cohesive space that pays for itself over time. By investing in design expertise, you’re investing in the long-term profitability of your rental.
Good design pays dividends in higher rates, better reviews, and more consistent bookings, making it one of the best investments you can make for your rental business.
WE CAN HELP!
At COHO Collective, we provide STR property owners with interior design services. Whether you purchased an unfurnished property or are in need of an interior design refresh, our team will leverage our discounts and partnerships with HostGPO, Minoan, and local home stores to get your property guest-ready. Let us know how we can help!
